Marketing Certificate: Helping you deliver a strong message

For any business to succeed, you have to make marketing a priority. Our Business Operations - Marketing Certificate delivers the tools to help you shape and sharpen your message. From personal selling to advertising to social media marketing, our online marketing courses prepare you to succeed while emphasizing customer relations.

This academic program prepares you for the following careers. All job data is provided by the U.S. Department of Labor.

Advertising Sales Agents

Salary Data

Tampa-St. Petersburg-Clearwater, FL Metro Area Average

Florida Average

Projected employment for Florida

2018 Employment




Percent Change


Projected Job Openings


Our Business Operations - Marketing Certificate teachES you to:

  • Use effective selling techniques and procedures
  • Understand the techniques of advertising and social media marketing
  • Recognize the importance of creativity, innovation and new product development
  • Develop marketing strategies

Business Operations - Marketing Certificate with Financial Aid Eligibility


Effective Beginning Catalog Term: Fall 2015 (505)

The requirements shown below are valid beginning Fall 2015 (505), and may not reflect degree requirements for current students. Current students should visit My SPC and view My Learning Plan to see specific degree requirements for their effective term.

Program Leadership Information

Marta Przyborowski
Dean, College of Business

Program Summary

This program is offered as a Fully Online program.

The Business Operations - Marketing courses identified in this Certificate program will apply towards the Business Administration AS degree. These courses will cover the areas of marketing from trade operations to retail and wholesale agencies with an emphasis on advertising, sales, social, and commercial marketing principles. This certificate will prepare students for a career in the field of marketing with an emphasis on customer relations.

The Academic Pathway is a tool for students that lists the following items:
o the recommended order in which to take the program courses
o suggested course when more than one option exists
o which semester each course is typically offered
o if the course has a prerequisite
o courses that may lead to a certificate (if offered in the program)

If you are starting the program this term, click here to access the recommended Academic Pathway.

If you have already started the program, click here for the archived Academic Pathways.

Please verify the Academic Pathway lists your correct starting semester.

Florida CIP Code


Federal CIP Code

52.0201: Business Administration and Management, General.

Admission Rules

There are no admissions requirements for this program.

Fully Online

Graduation Rules

Complete the 18 credits listed in the program with a minimum 2.0 g.p.a.


MAR 2011 Principles of Marketing 3
MAR 2321 Advertising 3
MAR 2101 Social Media Marketing 3
MAR 2410 Personal Selling 3
GEB 1011 Introduction to Business 3
GEB 2214 Business Communications 3
Total Credits 18

Continuing your education at SPC

Our Business Operations - Marketing Certificate is part of and transfers to SPC's Business Administration Associate of Science Degree. This A.S. degree transfers to SPC's bachelor's degrees in Business AdministrationManagement and Organizational Leadership or Sustainability Management.


SPC also offers short-term business training and professional development courses through our Workforce Institute.

Business Administration Certificate